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Website Colors That Turn Off Your Customers
Author: Christie Turley
Using too many colors or the wrong combination of colors on your website could alienate or turn off customers completely.
Out of any form of non-verbal communication, color is the quickest way to communicate a message and meaning. And, marketers
spend oodles of time and money determining the colors to best market their product: the colors that will prove the highest
amount of return on investment.
Choose Colors with Care
The right colors can mean bigger profits for your website. You may even want to hire a professional web designer to help
you. Make sure the web designer you hire is not just a programmer, but also a graphic designer and/or marketer. After all,
the reason why 99% of all websites fail is because it was created by a technician, rather than a marketing expert.
So, What Colors are Best for Your Website?
That is hard to say. Again, you may want to hire a professional to help you. However, the following tips will help you
understand the underlying meaning behind color so you may be guided to make the right choice. Keep in mind that depending
on its value or intensity, one color can give very different emotions.
Red - Stimulating. Exciting. Energizing. Appetizing. When you eye sees red, chemical responses in your body cause your
blood pressure, pulse rate, and adrenaline to increase. Fire engine red is more energetic than a more traditional burgundy.
Pink - Happy. Romantic. Spirited. Youthful. Best used for less expensive and trendy products. Vibrant pinks are common in
the cosmetic industry. Bubble gum pink can be considered immature, but fuchsia or magenta are considered more
sophisticated.
Orange - Friendly. Adventurous. Energizing. Inviting. Of all the colors, orange is the hottest. Similar to red’s arousing
effect, orange is often associated with bright sunsets or fall foliage. Orange contains the drama of red with the
cheeriness of yellow. Neon orange tends to be load and is the most disliked color, but a more tempered vivid orange is
highly effective for point-of-purchase graphics and specials.
Yellow - Warm. Sunny. Cheerful. Vibrant. Yellow is equivalent to enlightenment and imagination. This color is especially
effective for food service industries because of the association to bananas, custards and lemons. Pale yellow is an
excellent choice for point-of-purchase materials (materials at the cash register or reception area) because the eye sees
the highly reflective yellow before it notices any other color.
Brown - Rich. Sheltering. Durable. Sensible. Brown is an earth tone and is related to the earth’s nurturing qualities and
stability. Generally speaking, brown provokes a positive response, but the wrong shade could lead to customers relating it
to dirty, which could be detrimental for a product in the fashion industry, for example. Brown works well with food
products since customers also relate it to root beer, coffee and chocolate.
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